How Martell Home Builders Uses Internet Marketing to Sell Homes


Many companies believe that spending money on internet marketing is just a waste. We all know that the web users are increasing with each passing day. More and more people are getting on the internet because searching information from there is a lot easy. We are likely to search for the businesses and companies around us through the web. Therefore, neglecting the importance of internet marketing may prove to be costly in the near future. There are several businesses that, with the right Internet Marketing Strategy, achieved great success.  One such company is the Martell Home Builders.

What is Martell Home Builders?

Martell Home Builders, as the name suggests, is a company that provides custom home building services. The approach company holds towards the business is pretty basic, Martell delivers high-quality work to their clients. They make sure that their clients are more than satisfied with the work they receive . Unlike some other builders who find one design and throw up dozens of homes exactly alike, they specialize in custom homes.  Here is a video showing some of their work.

Their success through the internet

Before they started doing online marketing they relied on their connections with realtors in the local community.  The realtor acted as a middleman between contractor and consumer.  Relying on the goodwill of others to market your business is risky, so they went after the direct to consumer market by employing online marketing.  Putting them in direct contact with the consumer allowed them to offer better service and made it easier to find out what the customer really wanted.

The role of internet marketing

Martell Builders started their internet marketing journey with a blog and they used content marketing to offer relevant useful information to their readers.  They followed up this strategy with an email subscription form and call to action on their website to increase their subscriber rates.

The also put together a social media strategy that shows the construction process of a client’s home from the ground up.  You can watch the progress of construction on social media with their photo galleries.   Their YouTube channel has plenty of video walk throughs so you can see their work first hand.  All of this means is that now more than 80% of their leads comes directly from consumers and they are no longer reliant on realtors.

Martell Home Builders are using all of the internet marketing tools at their disposal to to help their business grow and thrive.  They capitalize on their social media following to get their products out there, everytime someone shares a picture on social media their audience expands.